Good Reading!

I joined Goodreads a few months back, and for some reason, that's motivated me to read more. Actually, I can't prove causation - only correlation. Perhaps I joined Goodreads because I wanted to read more. Or because I was reading more, I joined Goodreads.

Anyway, there is something very satisfying about marking books "read" on Goodreads. Additionally, GoodReads is a nice way to save books I want to read, instead of collecting titles on scraps of paper or in my email.

There's no real relation to cognitive science, as my books are primarily mid-list women's fiction, with an occasional science fiction (or even cognitive science fiction) thrown in. No mysteries, no non-fiction.

Here are the last five:

Recently Read

The Condition

by Jennifer Haigh

American Dervish

by Ayad Akhtar

The Red House: A Novel

by Mark Haddon

September

by Rosamunde Pilcher

Women of the Silk

by Gail Tsukiyama

Find Good Research, Free

image source: FindIcons 

I recently spoke to Daniel Kreiss' JOMC 244 class: Talk Politics: An Introduction to Political Communication, and I created this library resource guide for further research.  I wrote this post for the class tumblr (talkingpolitics.tumblr.com) and am reposting it here.

My presentation had two goals:

1. Show researchers how to improve search terms to generate more relevant
2. Show researchers how to access free resources for finding scholarly & newspaper articles. 

I'd like to highlight some of the tips and resources I shared in class in the hopes that they will be useful to those seeking to incorporate research into their reporting.

Search tips: Generating Good Search Terms (any resource)

1. Start with your concept -- such as negative advertising
2. Too many results? Put "quotes" around the phrase to require it be searched as a phrase: "negative advertising"
3. Add another term or two to your search, to make the results more precise:  "negative advertising" AND campaign AND politics

Search tips: More Precise Results (library search engines; won't work in Google)

1. If you're searching a library database / search engine, limit the content type to scholarly articles or newspaper articles
2. To expand your results, but keep them relevant, try the wildcard operator, *: "negative advertis*"  AND campaign* AND politic*, which will search for
• negative advertising; negative advertisements; negative advertisement
• campaign; campaigning; campaigns
• politics; political; politician; politicians
3. To expand results further, while still keeping them relevant, use synonyms for one search term:
• "negative advertis*"  AND (campaign* OR election*) AND politics

Free Search Resources 

Most states in the United States offer multiple free search engines to residents with a library card. I'll focus here on resources for North Carolina residents, but this model exists all over the U.S.!

NC Live offers hundreds of free, full-text resources to North Carolina residents with a library card. Check out this list of search engines to help you find free journals and newspaper articles!  

• Academic Search Complete is incredibly useful for scholarly articles, though it also includes newspaper and trade publications. The full-text of many of these articles identified will be available for free; if not, ask your library to get the articles for you (free! via "Interlibrary Loan" magic).
• Newspaper Source Plus has full-text from hundreds of U.S. newspapers, including over 50 from N.C. as well as the New York Times and the Washington Post.

All you need to access these is a free North Carolina library card.

Note: while these resources are "free-to-you," they cost the State Library millions of dollars. Please use them!

You may wonder about Google Scholar, which is Google's way of finding scholarly articles.  I have mixed feelings about Google Scholar, which I have documented in a blog post.  As long as you know what it does and doesn't have, it's fine to use. But if you need the full-text of an article that's not in Google Scholar, please ask a librarian!

image from IconArchive

Which brings me to my last point: Ask a Librarian!  Many news organizations have an on-site library, including CNN, the New York Times, and NPR -- if you are lucky enough to work at one of them, please make use of your library resources! Luckily, all you need is a public library card to contact a librarian at your public library for research help. They are happy to help all residents, including journalists.  Public universities are also equipped to help members of the public, including journalists.  

If you spend a little time up front learning what library resources are available in your community, it will save you lots of time later AND will help you find more relevant material to write about.

Engaging Audiences via Social Media (shoutout to #scio12)

teamwork 1, from stock.xchng

I'm facilitating a class tonight on how to increase visibility and evaluating response to a blog. The class is a group of students in the Interdisciplinary Health Communication program at the University of North Carolina at Chapel Hill. They run the blog Upstream (go take a look!), which has "the goal of encouraging dialogue and debate on health communication."

I'm going to discuss two elements important to all bloggers / Twitterers, both in the library and in the science community (and other communities too, of course):

1. How to improve visibility of your blog (Twitter / other social media)
2. How to evaluate the response to your blog

To address these issues,  I plan to morph two great sessions I saw at the 2012 Science Online conference.

To improve visibility folks need to be talking about or sharing your content. Emily Finke and Kevin Zelnio's #scio12 session Understanding audiences and how to know when you are *really* reaching out helped me generate the following questions for the class:

• What would improving visibility look like? 
• More hits on your blog?
• More shared blog posts?
• More comments on the blog?
• The audience raised some excellent points about using blog comments to make assessments about your blog itself. These include:
• Sharing (retweeting or emailing to others) vs. commenting on a blog post
• Many barriers to commenting on blogs, such as:
• Comments are longer-lasting, possibly contentious
• Comments requiring login serves as an additional barrier
• Commenting is tough on a mobile phone
• Tweets are more ephemeral, and sharing with people you've chosen
• Based on these questions, are comments a good way of assessing visibility?
• One audience member suggested that a good way of increasing reach would be to translate your blog into another language.  This would be important if you wanted a to reach a group for whom English is not the first language.

It's also important to communicate back and forth with your audience on your blog and via Twitter.

I've collected a lot of links to help evaluate the response to your social media presence, which are on my library guide Assessing Social Media Campaigns.  Many of these links were identified by the ScienceOnline session The Attention Economy and Influence Metrics by Adrian J. Ebsary and Lou Woodley. Handy links include 

• Website Grader, analyzes websites for SEO, readability, links, and more. 
• TwitSprout, which track social media activity for your Twitter account.
• TweetPsych creates a psychological profile of any public Twitter account and compares it to the thousands already in the database on categories such as learning, work, media
• SnapBird doesn't assess your media reach, but it does store the last 3,000 tweets from any Twitter account. Handy for assessing comments about a brand or campaign from a known account.

Lots more to talk about -- I'm sure we won't cover all of these points in the class, but at least it's a good outline.  I plan to share some ideas from the students in a future blog post.

See Also

• Zelnio, Kevin. On Naïveté Among Scientists Who Wish to Communicate | EvoEcoLab, Scientific American Blog Network. Oct. 4, 2011.
• Wilcox, Christie. Social Media for Scientists Part 1: It’s Our Job | Science Sushi, Scientific American Blog Network. Sept. 27, 2011
• Finke, Emily and Kevin Zelnio. Understanding audiences and how to know when you are *really* reaching out (video). Presentation at Science Online 2012. Jan. 20, 2012.

My Library Life, Last Week

Once again, I participated in #libday8, a semi-annual event coordinated by Bobbi Newman of Librarian by Day. Twice a year librarians, library staff & library students share a day (or week) in their life through Twitter & other social media tools.

I like to do this for a few reasons. First, I find it fun to chunk my work into 140-character segments -- and amusing to see how much time I spend on the same projects.  By the end of the week, I was tweeting less because the tweets would have read "still working on that LAUNC-CH project" or "still slogging through the 10,000 volume reclassification project."  In fact, I did tweet "still preparing for class" -- but at least in that case, I was preparing for different classes.

My ulterior motive is to show folks, my students and colleagues mostly, what all we librarians do.  Everyone associates librarians and libraries with books, when in fact, most of us do so much more than just deal with books.  The fact that we do more is illustrated, 140 characters at a time, over several days, twice a year, and I think that's good public relations for all librarians & libraries.

I also enjoy the camaraderie of tweeting along with other librarians about their day -- it helps lessen the isolation of dealing with yet another missing book, or corralling another "cheeky journal" (tm @wigglesweets). Plus it's fun to see what other kinds of librarians do, like public librarians and children's librarians.

Thanks to Bobbi & everyone who participated. I had fun!

You can see what I was up to last week by reading these tweets: 

How Librarians Can Help in Real Life, at #scio13, and more

Librarians are so helpful!
(Creative Commons image courtesy of
Christchurch City Libraries on Flickr) 

How do librarians help scientists? If you haven't worked with a good librarian, it's hard to know what we can offer and how we can be useful. I'd love to see a session at a scholarly conference (ScienceOnline, AEJMC, I'm looking at you!) where librarians model how we work our magic with patrons.

I envision a real-time demonstration of the "reference interaction"* between a librarian and a grad student or other patron type. *The term "reference interaction" is used to indicate the session where one of us meets with a researcher ("you") and asks questions about what kind of information you need. We then suggest resources tailored to your need and make sure you know how to use them. 

In my current position, as librarian for journalism & mass communication, recent questions have included:

• How to download the entire issue of magazine from HathiTrust 
• Information about online advertising rates for newspapers. Patron needs both the rates themselves as well as scholarly articles about online advertising for newspapers. 
• Looking for NBC News archives for possible use on Carolina Week. 
• Need scholarly articles on the history of social media for an independent study. 
• Fact-checking resources for a class of advanced editing students (list of resources) 

As a super librarian / information coach, I was able to help all of these patrons. But if you didn't know someone could help you find resources as diverse as these, you'd just go to Mr. Google (or Dr. Google Scholar; read my thoughts on this) and see if you could find something useful. 

Maybe you'd go to your favorite database -- many students would go to JStor to get scholarly articles because they'd learned about that terrific search engine in a class. BUT that would be unproductive, because JStor doesn't contain current articles in it (why? "moving wall") ... so if you wanted articles about the success of advertising for online newspapers, you'd get frustrated and go back to Mr. Google.  Or maybe you'd go to LexisNexis, because you've used it before. But you wouldn't find scholarly articles there ... so back you'd go to Mr. Google.

Another reason to talk to a librarian is that we work with folks from many disciplines and can often refer you to someone doing related work. For instance, Student A recently asked me how she'd find a list, (ideally with contact information) of African American newspapers. I pointed her to an excellent resource (the Gale Directory of Publications & Broadcast Media) AND mentioned that one of her colleagues, Student B, had used the resource to identify Latino media outlets. I suggested that Student A contact Student B for tips on how best to use the resource for this project.

These reference sessions generally take 10-30 minutes, depending on how detailed the question is and how knowledgeable the patron is about the resources available. Good librarians will make sure that you know the best resources to use AND that you know a few tips on how to make the resource(s) do what you want.

It's one thing to write about this in a blog post, or for librarians to study and discuss this amongst themselves.  There's got to be a way to show you what we do and how we can help ... so I propose a librarian demo at conferences to demystify our services and share resources with a broader audience.

Field trip to Durham's @LifeandScience museum! #scio12

I was thrilled to go on a behind the scenes tour of Durham's fabulous Museum of Life and Science at last week's ScienceOnline conference. Here is an annotated visual tour of the trip, with photos taken by several of us on the tour. I used Storify to curate the images, which were posted on Twitter, Flickr, and YouTube (the bear video is awesome; especially the last 10-20 seconds).

Thanks especially to Keeper Mikey for the tour!

A Librarian's View of ScienceOnline

I've submitted a photograph to #scio12 science-art show.  I wanted to convey something about science, which is tough since what I most like to photograph is flowers and cats. Ok, I could have argued that they were science photos, but I thought it was a stretch.

I thought more about it and decided to take photos of some of the books I've acquired (for myself or for my library) as a result of ScienceOnline past & current.  Here, therefore, is my view of ScienceOnline:

The books are, from top to bottom:

• Graedon, J., & Graedon, T. (2011). The people's pharmacy quick & handy home remedies. Washington, DC: National Geographic.
• Zimmer, C. (2011). A planet of viruses. Chicago: University of Chicago Press.
• Skloot, R. (2010). The immortal life of Henrietta Lacks. New York: Crown Publishers.
• Dunn, R. R. (2011). The wild life of our bodies: Predators, parasites, and partners that shape who we are today. New York: Harper.
• McKenna, M. (2010). Superbug: The fatal menace of MRSA. New York: Free Press.
• Linden, T. (2011). The New York times reader: Health and medicine. Washington, D.C: CQ Press.
• Tucker, H. (2011). Blood work: A tale of medicine and murder in the scientific revolution. New York: W.W. Norton.
• Mooney, C., & Kirshenbaum, S. (2009). Unscientific America: How scientific illiteracy threatens our future. New York: Basic Books.
• Specter, M. (2009). Denialism: How irrational thinking hinders scientific progress, harms the planet, and threatens our lives. New York: Penguin Press.
• Meredith, D. (2010). Explaining research: How to reach key audiences to advance your work. New York, N.Y: Oxford University Press.

You can check out (literally and figuratively) these books on my WorldCat list of ScienceOnline Books.

Non-Librarian Conferences, #Scio12, and #AEJMC

It's time for my favorite #funconference, ScienceOnline2012, which starts on Thursday in RTP.  #scio12 is a conference for science communicators, including scientists, students, educators, physicians, journalists, librarians, bloggers, programmers and others, who are interested in the way the World Wide Web is changing the way science is communicated, taught and done. 

Fellow librarian and conference-goer John Dupuis asked last week in his post Science Online 2012: Library and librarian sessions) about other non-librarian conferences we librarians attend.  As the librarian for the School of Journalism and Mass Communication at the University of North Carolina, I like to go to the Association for Education in Journalism and Mass Communication annual conference. This is where the and reporting, advertising, public relations faculty go to talk about the craft of teaching and share their research. I've been twice in the past 3 years, and sadly, have been the only journalism / strategic communication librarian in attendance.  I hope to work with colleagues to change that in the future.  

Here's why I like going:

I had the luxury at this conference to attend sessions that interest me intellectually.  I heard presentations on public relations efforts at the first  NAACP conference in the South in 1920; possibly deceptive practices used in food marketing campaigns; and Advertising educators’ definitions of “diversity.” As a librarian, I rarely get to immerse myself in the literature of journalism and mass communication, so this was a wonderful opportunity.  The conference was therefore a win for reasons of pure self-interest.

I was able to see my students and faculty at work. All of the papers cited above were presented by UNC Journalism and Mass Communication graduate students and all were terrific.  I also saw a colleague lead the Breakfast of Editing Champions – and found that copy editors are a lot of fun at 8 am!

I was able to offer some reference services at the conference as well.  The public relations discussant suggested the presenters turn to polling data to help assess the results of the PR campaigns they are studying. After the session, I gave my student the name of the UNC poll data librarian who will be able to locate and interpret relevant poll data. Later, over coffee, a friend and I discussed author copyright, accessibility, reputation, and other issues related to journal editing and publishing. I offered reference to the broader community as well, by tweeting links to articles & resources mentioned in sessions to all following the #aejmc11 hashtag.

At ScienceOnline, I get to geek out on science, which now is more of a hobby for me than a profession, and I also get to hear about science journalism, social media -- and I hang out with fun scientists, librarians, reporters, and so much more.  "More" happily includes some of my peeps from UNC Chapel Hill, so I'm sure some reference and referral will happen in Raleigh too.

If you're a librarian reading this, do you go to subject-oriented conferences (as contrasted with library-focused events)?  If you're a scholar, scientist, journalist reading this, do you see librarians at conferences?  Do you see librarians at your primary place of work? I hope our presence at conferences helps persuade you that we can be helpful!

Stephanie's Favorite Songs, 2011

As always, it was a good year for music! I've completed my favorite song list of 2011 and posted it on Spotify.

The full list, in song order, is below, with a few annotations here & there.

Foster The People – Pumped Up Kicks A great song to kick off the collection, it also kicks off a short gun-themed set. Note that the collection ends with a gun-themed song too.
Imelda May – Johnny Got A Boom Boom
Danger Mouse – Two Against One (feat. Jack White) Danger Mouse's Rome CD was amazing - I chose 2 songs for this collection, but there are many more great songs too.
Chris Difford – Like I Did Good for all the rock-loving parents out there, and quite a lovely tune too.
Diego Garcia – Under This Spell I'm guessing Amy's Leo will like this one.
Gomez – Options
Imelda May – I'm Alive Sounds quite a bit like Nick Lowe; and each of the 3 Imelda May songs here sound different from each other.
Nick Lowe – Shame on the Rain Yeah, I should have included his song "I Read A Lot" but this fit better.
The Steep Canyon Rangers – Atheists Don't Have No Songs Steve Martin is amusing here. This song kicks off a short (and hopefully not-too-offensive) religion set.
The Dirt Daubers – Wake Up, Sinners
Eliza Gilkyson – 2153
Eleanor Friedberger – Heaven
Emmylou Harris – Big Black Dog A great sing-along song, whether you have a dog or not. It's fun for cat lovers too.
Iron & Wine – Tree By The River How can you not love a song with this lyric: "I mean the world to a potty-mouth girl, with a pretty pair of blue-eyed birds." ?!
Danger Mouse – Black (feat. Norah Jones)
Sarah Jarosz – Annabelle Lee
Robbers On High Street – Second Chance Thanks to Amy for alerting me to Robbers on High Street; this isn't the song she first recommended, but it's quite a fun song anyway.
Garland Jeffreys – Rock On The first of two covers; I want to pair this one with Spiders & Snakes.
Imelda May – Tainted Love The start of this song makes me think of the Waitresses, which surely was intentional.
Noah And The Whale – Just Me Before We Met My favorite line: "don't be shy; be brave little champion."
Peter Bjorn And John – Tomorrow Has To Wait
Angus and Julia Stone – Big Jet Plane Lolhusband doesn't like that there is only one lyric here, but I love how it sounds.
Thomas Dolby – Road To Reno It's been a long time since he's had a new album, and this was worth waiting for.

If CDs were more than 80 minutes, we'd have more songs here ... but these are the cream of the 2011 crop.

Macro Monday: Beach Rose

This is neither cognitive nor librarian, nor, really, science ... but it's pretty and I like it. I'm thinking about participating in Lisa's Chaos Macro Monday (today's are stunning!), as I really like taking close-up photographs of flowers and other pretty things.

(Beach Rose, taken in Bar Harbor, ME. ©swb, 2008)