- What percentage of your traffic comes from search engines?
- What percentage of your traffic comes from facebook.com?
- What percentage of your traffic comes from twitter.com?
- What percentage of your site’s visits begin on your front page?
I'd love to see similar data for libraries! I recently attended Paul Signorelli and Char Booth's ALA TechSource webcast on the Role of Web Analytics in the Library (post-class post and discussion) and am looking more carefully at my data.
I was initially very surprised to see that about 29% of my website's traffic comes from Google. But after knowing that and watching students navigate to my website during reference encounters, I see that instead of bookmarking the page, they just Google "park library jomc" or a variation. Mystery solved.
My challenge to you: read Benson's post, and then come back & post your library's analytic data. Respond to these questions, for the last 30 days:
- How do people get to your website & in what %? (This is called "Traffic Sources Overview" in Google Analytics.)
- Top 2-3 search terms to used in search to get to you.
- What are your top 2-3 pages?
2 comments:
I'll start:
1. How do people get to your website & in what %?
- Direct: 38%
- Referring sites: 31% (top 2: lib.unc.edu & jomc.unc.edu)
- Search engines (29%)
2. Top 2-3 search terms to used in search to get to you.
- park library unc
- unc park library
- park library
3. What are your top 2-3 pages?
- home page (http://parklibrary.jomc.unc.edu/)
- /http://parklibrary.jomc.unc.edu/subject-guides/AfAmNews (this is for a class; so glad they're using the page!)
- http://parklibrary.jomc.unc.edu/course-guides
Delighted to see that the sessions are leading to positive actions; thanks a million for this wonderful follow-up exercise.
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