- What percentage of your traffic comes from search engines?
- What percentage of your traffic comes from facebook.com?
- What percentage of your traffic comes from twitter.com?
- What percentage of your site’s visits begin on your front page?
I'd love to see similar data for libraries! I recently attended Paul Signorelli and Char Booth's ALA TechSource webcast on the Role of Web Analytics in the Library (post-class post and discussion) and am looking more carefully at my data.
I was initially very surprised to see that about 29% of my website's traffic comes from Google. But after knowing that and watching students navigate to my website during reference encounters, I see that instead of bookmarking the page, they just Google "park library jomc" or a variation. Mystery solved.
My challenge to you: read Benson's post, and then come back & post your library's analytic data. Respond to these questions, for the last 30 days:
- How do people get to your website & in what %? (This is called "Traffic Sources Overview" in Google Analytics.)
- Top 2-3 search terms to used in search to get to you.
- What are your top 2-3 pages?