I went to the session hoping to get some ideas on how to better help my advertising students ... and I came away with ideas about how to better promote and advertise libraries.
Above all, keep it simple. Think about Daryl Evans' quarters -- let's throw only one or two quarters at at time rather than the 100 we think they might need someday.
Read on for more.
Thanks to UNC JOMC professors Gary Kayye, JoAnn Sciarrino, and John Sweeney for a wonderful session!