Great CogSci podcast called @hiddenbrain

I'm so glad to report that there is a good cognitive science podcast in the U.S.: Hidden Brain, hosted by NPR reporter Shankar Vedantam and available on NPR and wherever podcasts can be found.

The Dec. 13, 2016 episode, We're More Alike Than Different, Thanks To Peer Pressure's Relentless Influence features an interview with Penn marketing professor Jonah Berger and combines two of my interests: cognitive science and advertising / marketing.

Berger says we tend to be pretty good at recognizing how social influence and peer pressure affect other people's choices. But we're not so good at recognizing those forces in our own decision-making.

It's a great episode, and if you like cognitive science, I highly recommend Hidden Brain.

This makes a great compliment to Australia's outstanding cognitive science podcast, All in the Mind, which I've written about before.