A Good Laugh

I often quote from Ranganathan's Five Laws of Library Science. Here they are, in case you haven't committed them to memory:

1. Books are for use.
2. Every reader his [or her] book.
3. Every book its reader.
4. Save the time of the User.
5. The library is a growing organism.

What's great is that S.R. Ranganathan was an Indian librarian (often called the father of library science in India) who published these laws in 1931 -- and they are still relevant today, half a world away. The Laws are particularly valid if you substitute another library-themed word for "books," such as databases or information. While teaching reference, I often exhorted my students to "Save the time of the User" by knowing their collection and knowing how to interview patrons to find out what they really wanted. In my new position at UNC's Park Library of the School of Journalism and Mass Communication, I find myself saying "Books are for use" as we begin to circulate our books.

How is this funny? So far, it isn't. But fellow librarian Steve Lawson (check out his great blog, See Also) has created a Classics of Librarianship Mad Lib. In it you can add your own nouns and a verb or two to generate Your Own Five Laws of Whatever, consistent in form with Ranganathan's Five Laws of Library Science.

Browse some of the Laws, or generate your own with his Mad Lib machine. I am chuckling enormously, feeling about as silly as I did when I first created Mad Libs back in 6th grade. It's nice to combine librarianship with 6th-grade silly.

The Placebo Effect is Stronger than Ever

The September 2009 issue of Wired has a terrific article about the placebo effect / response. Steve Silberman writes in "Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why" that the placebo effect in drug clinical trials has been increasing in recent years, causing many trials to "cross the futility boundary" where drugs are no more effective than a placebo.

Silberman writes: "It's not that the old meds are getting weaker, drug developers say. It's as if the placebo effect is somehow getting stronger."

This is not good for drug manufacturers, of course, but it is fascinating for cognitive science aficionados. Some of the points Silberman raises in the article:

• Previously effective Prozac has recently tested as less effective against placebos;
• Antidepressant effectiveness compared with placebos differs by geographic region;
• Perhaps the increase in drug advertising has affected people's expectation of what drugs will do, thus leading to an increase in the placebo effect.

Italian researcher Fabrizio Benedetti, at the University of Turin, has done research showing that "Alzheimer's patients with impaired cognitive function get less pain relief from analgesic drugs than normal volunteers do." Benedetti speculates that Alzheimer's patients can't anticipate the treatment and so only feel the actual effect of the drug, rather than anticipating its effects.

There is a data-mining effort underway, supported by the NIH, called the Placebo Response Drug Trials Survey, in which psychiatrist William Potter and colleagues from many drug firms are trying to "determine which variables are responsible for the apparent rise in the placebo effect." (Silberman notes that the "existence of the project ... is being kept under wraps" -- which is consistent with my experience, as a Google / literature search for "Placebo Response Drug Trials Survey" resulted in no hits.)

Silberman provides a great definition of the phenomenon: "one way that placebo aids recovery is by hacking the mind's ability to predict the future." I enjoyed the article and can't wait to hear more.

For More Information

• Silberman, Steve. Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why. Wired. September 2009.
  

Nom nom nom: brain food!

Brain Food at Street Anatomy

Vanessa Ruiz, creator of the Street Anatomy blog, "obsessively covers the use of human anatomy in medicine, art, and design." Yesterday, she found this: "Red velvet raspberry cake with French vanilla cream cheese frosting and a chocolate brain by Pamela. She made these using miniature brain molds."

Found via @vaughanbell's tweet, who found it on Boing Boing.

Concussion Awareness Research

Today's News & Observer had an article about the UNC football team, a body temperature pill, heat-related injuries, and concussions. Combine football with science, and throw in a brain injury ... and I'm hooked.

This CorTemp capsule allows coaches to monitor players' body temperature, which is helpful in assessing whether or not they should continue practice in hot weather. The N&O article has a neat photo of a player's temperature being taken through his back.

The pill is also part of a study that is assessing situations that could promote concussions. Kevin Guskiewicz, head of UNC's department of exercise and sport science, referred to a "theory that dehydration could make concussions more likely;" he added that because symptoms are so similar, it can be difficult to tell if a player is dehydrated or if he has suffered from a concussion.

Guskiewicz has been working on another study, in which sensors are inserted in players' helmets to correlate the amount of force it takes in different locations for a player to sustain a concussion. Used together, the temperature pill and the helmet sensor can help determine if the player has sustained a concussion. Further, because Guskiewicz has been testing the pill on other teams, he says that the the aggregate data can help " 'compare the G-forces to the temperature, and try to correlate whether the [G-forces] get higher when the body temperature is hotter.' "

I'm glad to read that researchers are trying to develop methods to prevent situations that can cause dehydration and concussion, because ... I'm ready for some football!

For More Information

• Pickeral, Robbi. UNC Gauges a Gut Reaction. News & Observer, August 12, 2009. page A1.
  
• HQ Inc. Press Stories and Downloads (about using the CorTemp pill to detect stress). Sources include NBC Nightly News, a PowerPoint showing CorTemp's use on the Minnesota Vikings in 2006 training camp, and a 2006 IEEE Spectrum article on CorTemp.
  

Smart Birds!

Fascinating research shows that rooks, members of the corvid family like crows, can use tools to enhance their access to food. In this case, they used stones to raise water level in a tube high enough so they could get a worm out of the tube. The video demonstrates Connelly the rook's ingenuity; later experiments (also available on YouTube) show Cook the rook putting stones in tube of water rather than sand to get his worm.

Cell Press describes their featured video: "Corvid birds are known for their intelligent use of tools. In this video, three different rooks (Connelly, Cook, and Monroe) use stones to raise the water level in a vial in order to reach a floating worm, as described in detail in the paper by Bird and Emery published online on August 6. In the first two trials, Connelly is required to raise the water level by a varying amount by using seven stones and one stone, respectively. In the third trial, Monroe uses preferentially larger stones to get to the goal, and in the last trial Cook drops the stones into a vial with water as opposed to one containing sawdust."

A related note: I love that Cell Press is marketing its authors' research / publication with a YouTube video channel. It's a great way to promote science!

For More Information

• Bird, Christopher David, and Nathan John Emery Rooks Use Stones to Raise the Water Level to Reach a Floating Worm. Current Biology, August 6 2009.
  

The New Yorker & The News Biz

After many years, I am finally subscribing to the New Yorker again. Not in print, but via their Digital Reader. I'm blogging about it because I like their model: the Digital Reader adds something I wouldn't get from the library version, and I feel like this new model bears watching as we migrate from print to online.

The Digital Reader offers a digital flip-through version of the print magazine - I wish I could show you this via a screen shot, but you have to try it to believe it. Click on the white circle within the grey triangle to move from page to page. You see the cover in all its colorful glory, the cartoons, advertisements, and, of course, entire stories. As a long-time New Yorker reader (over 40 years!), I love that I can again see the articles in context - with adjacent cartoons, snarky comments after the articles end, and that unique New Yorker font. I am excited again about reading the New Yorker -- I eagerly check my email on Monday mornings to browse the table of contents online.

But as a librarian in the world of journalism, I am excited about the model, too, because it seems like it just might be sustainable, or at least a step in the right direction. The New Yorker charged me $40 for this access, and I'm so happy about it, I'm blogging it. Points to them for peer promotion. Plus, they get to tell advertisers that folks are seeing their ads, even in the online version. I'd guess that advertisers get little or no benefit from readers accessing magazine archives through a library database. And presumably, readers themselves are happy about it, because they can read just the articles they want, in the familiar New Yorker format.

Blogger Jason Kottke gave a thoughtful list of pros & cons to the new interface in November 2008, in which I learned that the archives go back to 1925, and the site works on an iPhone. I agree that some improvements could be made to the interface, and I encountered some technical problems early on. It works well enough now on Mac FireFox, but printing isn't great on Safari.

I know that online access isn't the best option for all readers, but clearly the trend is for more online access to media-formerly-available-only-in-print. This is the first online foray by a print outlet that has captured my imagination AND persuaded me to open my wallet. I hope that other print publications will watch this and attempt their own versions.

For More Information

• New Yorker Digital Reader, 4-week trial offer.
  
• Kottke, Jason. The New Yorker's online Digital Reader, an evaluation. blog post, November 11, 2008.
  

Susan Stamberg & Early NPR Days

Two interesting interviews with Susan Stamberg about the early days of NPR:

Bob Edwards interviewed her in November 2008 for his eponymous XM Radio show, and it was both entertaining and informative. They discussed some of her interviews, including Henri Cartier Bresson and Jorge Mester; they also talked about the monkey version of her cranberry relish recipe. Stamberg talked to Edwards about the very early days of being on the air at NPR, including a vignette about his early work as a newscaster. I laughed out loud while listening on the bus.

The interview is available on Audible, where it is described:

In the early 1970's, Susan Stamberg was one of the first producers hired by the fledgling National Public Radio and later she became the first woman to anchor its nightly news program, All Things Considered. Bob talks with Stamberg about her experience as a radio pioneer, what she feels makes a great interview and the true story behind her mother-in-law's Thanksgiving cranberry relish.

More recently, NPR librarian Jo Ella Straley interviewed "The Mother of Public Radio" and posted the 17 minute piece on the NPR library blog, A Matter of Fact.

For More Information

• Edwards, Bob. Interview with Susan Stamberg. The Bob Edwards Show, XM Radio. November 27, 2008. Available on Audible for $2.95 and through iTunes as Bob Edwards Weekend.
• Clements, Maureen & Jo Ella Straley. First File: Susan Stamberg. Blog: A Matter of Fact. July 9, 2009.
• bonus: finding aids for the Susan Stamberg Collection at the University of Maryland Libraries.

A Twitter Tizzy!

After tweeting privately for over 18 months, I have recently created two public Twitter accounts. One is for folks at my new position as director of the Park Library at UNC's School of Journalism and Mass Communication (JoMC), where I am @JoMCParkLib and the other is ... finally! ... as @CogSciLibrarian.

All this Twitter activity has gotten me thinking about how I use Twitter and why I feel the need for three separate accounts. I've also been thinking about it because of an upcoming study at UNC by Fred Stutzman and Woody Hartzog on privacy behaviors in online social networks. They are looking for people who "have started using social networking sites within the last two years, and maintain multiple profiles (e.g. a 'work profile' and a 'personal profile')." I'll use my blog for personal reflection and share my thoughts, in partial answer to "omg! three Twitter accounts" reaction and also in response to Stutzman and Hartzog's interesting call for participants.

My personal Twitter account is for me to stay in touch with my friends. I "know" most of the people I tweet with privately, either in the Real World or from connections made online. I talk about what I'm cooking for dinner, what license plate I'm going to get (NC State Parks), and other miscellaneous chatter that is reserved for friends.

My work Twitter account, @JoMCParkLib, is where I post library items of interest to students, faculty, alumni, and staff who use or might use the Park Library. I want to promote the exciting resources that the library makes available to members of the JoMC and UNC communities. Journalists and other mass communicators such as advertisers and marketers are making good use of Twitter, so I am consciously trying to communicate in a medium that is familiar to my library's audience. If Twitter isn't familiar to folks at JoMC, maybe my Twitter account will encourage them to learn more about it. The tweets are going directly to those who follow me on @JoMCParkLib, but I also have them feed into the library's home page, and I send out a weekly email to faculty & staff highlighting the week's top tweets.

The work Twitter account is also where I'll write the majority of my professional library science tweets; I did some live-tweeting from the recent Special Libraries Association (SLA) conference and will probably do the same for the upcoming Association for Education in Journalism and Mass Communication (AEJMC) conference. At SLA, I was eager to show my followers how libraries are useful to journalists (there were great shout-outs to librarians by Colin Powell, Judy Woodruff, and Robyn Meredith). At AEJMC, I will also be happy to promote the role of the librarian in educating journalists & mass communicators.

I use Tweetie on my Mac to manage the two Twitter accounts, and that is going so well that I created a third Twitter account for @CogSciLibrarian.

I haven't been blogging much, in part because I was teaching and working full-time last semester, and then moved over 700 miles ... but I was still thinking about all things CogSci. There's been some talk that Twitter is supplanting blogging (it is called microblogging, after all), where shared items (or ReTweets, as they are called; RT for short) on a topic are tweeted instead of written about on a blog. Longer, more thoughtful items are written as blog posts. My new idea is to embed my @CogSciLibrarian Twitter feed into this blog and continue blogging longer items of cognitive science interest. I don't expect to post to @CogSciLibrarian as much as I do to my other two feeds, and I will not post personal material to that feed at all.

While I am dividing my Twitter accounts, I will most likely keep one blog, under the CogSciLibrarian name. I will continue to post about cognitive science and library science, with a splash of music; and I will integrate some journalism / mass communication into the mix.

For More Information

• Common Craft. Twitter in Plain English. March 5, 2008. A short video introduction to the micro-blogging service Twitter.
  
• Stutzman, Fred and Woody Hertzog. Recruiting Participants for a Research Study. Unit Structures, blog. June 26, 2009. Consider participating!
  

A Rock Star of Neuroscience

I've been meaning to read the May 11 New Yorker article on V. S. Ramachandran and this weekend I finally had time to do so. It is a great read for those interested in "Rama" or in many of the hot topics in neuroscience for the last 15 or so years.

Rama really is a rock star of neuroscience, as Colapinto's article ably demonstrates. Ramachandran has developed a mechanism for people to overcome -- and even eradicate -- phantom limb pain; he has studied synesthesia, mirror neurons, and brain plasticity. The article provides examples of all of these areas of Rama's expertise, as well as several of his other endeavors (hiding habits of flounder, for instance).

Colapinto includes a charming interlude with Rama's wife of over 20 years (Diane Rogers-Ramachandran is a UNC grad!) which provides amusing insight into Rama's inability to find his car in a parking lot.

I've blogged about Ramachandran several times, including a vibrant TEDTalk, and if you are interested in his work, I recommend this article.

For More Information

• Colapinto, John. Brain Games, the New Yorker. May 11, 2009.(registration required for the full article, or read the article in EBSCO's Academic Search Premier database for free if your institution is a subscriber)
  
• Colapinto, John. Ramachandran’s Mirror Trick, blog post at the New Yorker. May 6, 2009. Includes a written description of Ramachandran's ingenious solution to phantom limb pain, the mirror trick, along with a photo of how the mirror should be positioned for the trick to work.
  

A Musical Interlude

NPR.org/music has some terrific musical material! They have interviews with musical acts of all stripes: rock/pop/folk; classical; jazz & blues; world; and urban. I've mostly explored the first category, which has featured:

• Moby -- All Things Considered interview *and* they stream his new album Wait for Me, in its entirety
  
• Regina Spektor -- Bob Boilen's review of her new album Far, along with a link to stream of the entire album.
  
• the 100 best folk songs, as selected by Folk Alley listeners -- all 100! streamed in random order
• An amazing concert archive, from various public radio shows across the country, including WXPN's Friday Concert series and Mountain Stage.
  

You can add these and other musical material to a playlist, and hear albums and songs of all sorts play continuously. This is a highly-recommended summer diversion!