February 10, 2007
Toyota on Emotional Design
Interesting read from the TED Blog about a Toyota Camry that's going to be racing in NASCAR: TED Blog: And in walked emotion. They're surprised, as am I, to be writing about NASCAR, but it's an interesting marketing strategy on Toyota's part.
"Of course, the Camry racing in NASCAR isn't the Toyota you and I can buy -- it's a pure race car with a motor that you can't get feeding power to the rear wheels. So it's more of a Toyota "Camry", but it looks the part, and it gives current and soon-to-be Toyota fans something to hoot and holler about in an irrational kind of way. ...
"Racing in NASCAR is part of of a larger trend of emotional design sweeping the entire Toyota-Lexus-Scion range."
The blog entry also points to some exciting new Toyota products -- especially surprising when the words "Toyota" + "exciting" weren't used in the same sentence before. My former Camry was called the "mom car" (and I'm not a mom!); the newer Honda Accord is, frankly, a little more exciting. Maybe my next car will be an exciting Camry!