Headline in the UConn Advance: "Teenagers exposed to alcohol ads drink more"
The study was published in the Jan 3 issue of the Archives of Pediatric and Adolescent Medicine, by Leslie Snyder, professor of communication sciences and director of the UConn Center for Health Communication and Health Marketing and colleagues from UConn & Ohio State.
The "Results" section states: "Youth who saw more alcohol advertisements on average drank more (each additional advertisement seen increased the number of drinks consumed by 1%). Youth in markets with greater alcohol advertising expenditures drank more (each additional dollar spent per capita raised the number of drinks consumed by 3%). Examining only youth younger than the legal drinking age of 21 years, alcohol advertisement exposure and expenditures still related to drinking. Youth in markets with more alcohol advertisements showed increases in drinking levels into their late 20s, but drinking plateaued in the early 20s for youth in markets with fewer advertisements. Control variables included age, gender, ethnicity, high school or college enrollment, and alcohol sales."
Very troubling, but congratulations on the study to Leslie & colleagues!