October 29, 2013

Advertising & Libraries

I got some great ideas from the Next World Media Symposium held at UNC Chapel Hill on October 25, 2013. So many of the topics & takeaways were tweeted by students at the School of Journalism and Mass Communication, so I created a Storify of the speakers' pronouncements -- and how they relate to libraries.

I went to the session hoping to get some ideas on how to better help my advertising students ... and I came away with ideas about how to better promote and advertise libraries.

Above all, keep it simple. Think about Daryl Evans' quarters -- let's throw only one or two quarters at at time rather than the 100 we think they might need someday.

Read on for more.

Thanks to UNC JOMC professors Gary Kayye, JoAnn Sciarrino, and John Sweeney for a wonderful session!